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Founders Statement

The New Name journey is one entirely propelled by curiosity. That's what led us into production, to one another, to our stories and to opening up their worlds to the widest audience possible. We've spent most of the last two years learning from people a lot smarter than us, solidifying our taste and leaning into our unique advantages in order to build projects that we hope to genuinely entertain, in all genres and mediums.

In starting New Name, we did so with the hope of it evolving into many things, but at the very least, we want it to be a place where we aren’t afraid to try new things. We want to be a home for new voices and to constantly pursue innovation in the ways we build community and conversation. And it goes without saying to not take ourselves too seriously in the process, we're newbies after all.

Our Team


Naomi and her husband, Jordan Spence, founded New 
Name Entertainment at the start of 2020.

A multi-talented actor, singer/songwriter, director and now producer, Naomi Scott most recently starred in David Michod’s Wizards, opposite Pete Davidson, Franz Rogowski and Orlando Bloom. 

Prior to this, she featured in S J Clarkson’s Anatomy of a Scandal opposite Sienna Miller, Michelle Dockery and Rupert Friend, as well as playing ‘Jasmine’ in Disney’s live-action remake of Aladdin, directed by Guy Ritchie.

Her back catalogue also includes works such as Elizabeth Bank’s Charlie’s Angels, Lionsgate’s Power Rangers directed by Dean Israelite, Patricia Riggen’s The 33, Steven Spielberg’s TV series Terra Nova for DreamWorks and FOX, the hit Disney Channel movie Lemonade Mouth, and Lee Toland Krieger’s short film MODERN/LOVE produced by Roman Coppola.

All of these excellent achievements aside, Nay is also our resident technophobe, chief encourager and constantly in search of 'something dry to settle her stomach'. Aka more bread.

What's the best way to unwind?

Definitely watching The Great British bake-off, or 
Alvin Zhou’s YouTube channel. He basically takes his time cooking things and it’s so therapeutic to watch. I'd recommend ‘100 hour Tiramisu’.

What's your favourite childhood film?

The Parent Trap with Lindsey Lohan, I think 
I could quote 75% of that movie.

When you were younger, what did 
you want to be when you grew up?

Either an archaeologist, or a river dancer. 
Random, I know.

What TV show did you binge watch most quickly?

3 seasons of Ru Paul’s Drag race in a couple of weeks. Its the best thing when I’m working and need to switch off!


Jordan and his wife, Naomi Scott, founded New 
Name Entertainment at the start of 2020.

Prior to New Name, Jordan worked as a professional footballer, playing for teams such as West Ham and several others up and down the English football ladder.

Although Production wasn’t his first career, he has always been interested in the power Film and TV hold, and how the ones he grew up watching helped him to navigate his feeling of belonging in institutions that were not always set up with him in mind.

Jordan is particularly interested in pursuing curiosities, something inherently ‘New Namey’, and pretending he discovered Ozone Emma Street.

What's your favourite childhood film?

High school Musical 2. Not just childhood.

In one word, how would you sum up the internet?

TK Maxx, is that 2?

What were the best and worst purchases you’ve ever made?

Suede Birkenstocks and white sandal Birkenstocks.

What show do you wish you made?

Only Fools and Horses, Ramy, Home.


Tiffany joined New Name as a Director of Business Operations in January 2020. Utilising her first-class honours degree in Business management, Tiff now oversees the cross functional operations of the organisation. 

Being the first point of contact for both internal and external business communications, Tiff manages all aspects of Finance, HR, Compliance, and aligns process and procedure management. 

Before entering the entertainment industry, Tiff worked in Finance for a globally recognised corporate company after which she spent two years overseas, where she worked at CBA Australian bank, all the time fulfilling her love of travelling. Tiff also previously supported and travelled alongside Naomi for several years as her Personal Assistant, earning the name #iconTiff. 

What are you most proud of?

Running the 2022 London Marathon!

What’s something on your bucket list?

Travelling around New Zealand in a camper van.

What's your guilty pleasure?

Selling Sunset.

When you were younger, what did you want to be when you grew up?

A Wedding Planner. I have folders full of magazine cut outs, all prior to J-Lo’s film. I think I may have inspired her.


Lexie joined New Name as Branding & Communications Manager in January 2020, working closely with the team to help lead Digital Strategy and Communications.

Being a compact team, although her main responsibilities are currently for the Business and Brand Development of New Name, she is often found on the Project Development side too, helping to build out a diverse slate in multiple mediums.

Before joining New Name, Lex worked in-house as a Campaign Manager at a design agency specialising in Brand, Strategy and Messaging, and prior to that earned a first class joint honours language degree, living in France and Costa Rica, which she never shuts up about.

What's your favourite book?

A constant recommendation is La Première Gorgée de Bière by Philipe Delerme. It’s a collection of moments savoured which reveal a lot about the little things that make life worthwhile, I love it. Losing Eden by Lucy Jones is also excellent.

How do you unwind?

Crocheting under my alias, The Hackney Hooker. Essentially I’m promoting retirement activities in my 20s and I’m not angry at it.

Where's the best part of London, in your opinion?

East, there’s literally no competition. You can find all my recommendations on Step. You're welcome.

Who would play you in the film of your life?

Steve Buscemi.


We are an independent production house that is supported by a thoughtful network of relationships with some of the industry’s top partners in their respective categories.